Meta ads are cost-effective and give you the power to reach people based on exact interests, location, and behavior. Follow this beginner-friendly method to start:
Step 1: Set Up Business Manager
Visit business.facebook.com and create your Business Manager.
Add your Facebook Page and connect your Instagram profile.
Step 2: Install Facebook Pixel (If you have a website)
Helps track actions taken on your site like button clicks or purchases.
Essential for retargeting website visitors.
Step 3: Choose Your Campaign Objective
Brand Awareness: For reaching a large number of people.
Traffic: Drive visitors to your website or WhatsApp.
Engagement: Get more likes, comments, and shares.
Leads: Collect customer information directly.
Sales: Drive purchases if you run an online store.
Step 4: Audience Targeting
Location: e.g., people within 10km of Kalmandapam, Palakkad
Age & Gender: e.g., Men 18-45 for a shawarma outlet
Interests: e.g., foodies, hair salons, bridal wear
Step 5: Creative Design
Use high-quality images or short videos
Add compelling copy with an offer (e.g., “Buy 1 Get 1 Free Today Only!”)
Use a clear CTA (“Order Now”, “Visit Us”)
Keep text minimal (Meta recommends <20% text in image)
Step 6: Budget and Schedule
Start with a daily budget of ₹50-₹200
Run for 5-7 days and analyze performance
Step 7: Monitor & Optimize
Use Ads Manager to monitor reach, clicks, and cost per result
Pause underperforming ads and duplicate winning ones with higher budget
Local Example: A juice shop in Mannarkkad runs a campaign with a video showing fresh juice being made, targeting students within a 5km radius with an offer like “10% off for college students – Show your ID!”